Sibylle Schempf Consulting (SSD)
SSD consults on building long-term relationships between retailers and foreign suppliers. After careful assessment of market dynamics she advises her clients on marketing strategies in line with company goals to ensure client-consumer satisfaction. Personal, media and print appearances are part of the communication strategies and Corporate Design she develops to support the brand strategy.
International designer and luxury goods marketers have relied on her expertise to formulate successful sales and merchandising strategies, proactively identify market and design trends in addition to implementing targeted product development and introductions. The US Government chose Mrs. Schempf as Branding expert for European and American market development projects that support high-end manufacturing and industry development in Asian emerging economies.
Qualifications offered: MBA in International Marketing (New York University) + quantitative and qualitative analysis of industry value chain and market trends + multicultural management + fluidity in Spanish, French, English, German and Italian + Fine Art influenced artistic vision.
Design and Product Development
- Proficiency in varied design vocabularies
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- Development of collections include:
- design + technical requirements know-how for one of a kind and production runs
- targeted pricing and styling for US and European market.
Marketing and Sales
Analysis of target market in relation to client capabilities. Determine viability of Brand Marketing vs. private label strategy. Create and implement appropriate sales and marketing communication strategies. Create strategic alliances for production and distribution.
Source and manage PR and advertising agencies to design Corporate Design, promotional materials from press communications, brochures, internet presence. Manage communications for consumer and trade appearances. Develop and perform sales training
Internal Marketing Analysis
of company's historical data in order to identify:
- ROI analysis and budget planning needs
- Highest gross margin items and identification of items prime for improved margins
- Best positioning of investment opportunities and dollars (trend)
- Best selling items and items with the best potential for strong future sales
- Cost reduction strategies, ex: strategic elimination of under-performing or duplicated items.
Member of ´WJA and JDPN, Jewelry Designers Professional Network. |